To craft the Cartier Drive de Cartier collection, the brand has openly taken inspiration from the world of classic cars and it has designed a cushion-shaped case that gives this entire range of timepieces a very strong masculine touch. This new collection has inherited the style of the Santos Dumont, that thin and linear constant-section silhouette that starts from the bezel and then reaches the lugs.
If we were to summarize this collection in one sentence, we could easily say that, from an aesthetic point of view, it fills the style void that existed between a Santos Dumont and a Rotonde de Cartier. If we only consider the manufacturer’s novelties in the watch-making sector, the main one we definitely need to tackle on here is the Cartier Drive de Cartier collection. We needed to fill the gap, since Cartier‘s watch-making division has reached quite a prominent position in the market and its growth as a manufacturer of calibers in the last few years has been wisely led by the eclectic personality of Carole Forestier– Kasapi. It was definitely not enough if you consider how attractive this brand’s creations are and how influential our magazine has become. This invite was our perfect chance to start writing about a maison that, until yesterday, had only been dealt with in a couple of articles about the same model. One of this year’s biggest novelties for our online magazine is that we were invited to take part to Cartier‘s press-conference, it was the first time since we started visiting the SIHH a few years ago that we have attended this special event.
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